marketing muse

If a brand is where a product lives in a consumer’s head then positioning is the tool to proactively manage that perception.  A good...

Good segmentation is foundational to marketing success.  In this post we will start our deep dive into segmentation, targeting, and...

My last post covered the basics of customer insights.  What they are, how to get them, and a few tips and tricks along the way.  Today...

Customer insights cut right to the heart of marketing.  This is true whether you are building a marketing strategy or developing a...